So, Just who is killing the music business anyway?
You never know what will happen when you write a controversial article and it spreads around the internet like wildfire… this is what happened with my article about “Who Was Killing The Music Business Anyway” which I originally published on July 14,2012.
The article spread around the internet and people were commenting on all the different social media sites….hundreds upon hundreds…many of which were on Facebook and LinkdIn and by actual music business professionals, and since they were in a bunch of different places I cut and pasted about 100 of the comments BACK to the original story because there are some excellent comments and views! If you want to leave a comment on this, please do… right here on this page because I am now cross eyed from all the cutting and pasting! LOL
I hope you enjoy!
CHECK IT ALL OUT BELOW….
“So, Who Is Killing The Music Business Anyway?
Well its a rainy Saturday afternoon in Tennessee! Thank God! After the past several weeks of 100 plus temps it is a welcomed sight. I took this day and decided I would scour the internet for some interesting stories. I came across a blog out there in the “blogosphere” and one of its article titles grabbed my attention…..
It was called … “What I Think Is Wrong With The Country Music Industry” … and it was written by Courtney Allen at http://sparkleandsas.blogspot.com
I found a lot of truth in what she had to say, as well as the comments she received. I tried commenting, but the site wasn’t allowing me…. so after I wrote and edited my response…. I copied and pasted her article, giving her credit for it, and it follows here below. My response then follows her article.
I can’t speak for her, but I will say upfront that my response is my opinion from what I have seen and experienced…and I am in no way disgruntled. It is just my observation… so please comment at the end and let us know what your “observations” on this subject matter are!
Here is Courtney’s Original Article…
What I think Is wrong with the country music industry… by Courtney Allen
Let me start by saying that this is just my OPINION…we all have one and we’re all entitled to express it. I’ve had the same conversation probably a hundred times with my friends in the business and although we sometimes differ on what we think the problem is…we all agree that there is an issue with the way things are happening on Music Row.
I’ll go ahead and get to the bottom line here…
The problem with the country music industry today is … ( Click here to finish reading Courtney’s Article )
(And NOW, Read my comment on her article)
“So, Who Is Killing The Music Business Anyway?”
I ran across your blog today and really enjoyed your article. You have hit the nail on the head! Music Row is totally looking for that style of artist today…either through family connection, TV or some other source that allows them to capitalize on someone else’s investment.
Let’s face it… Record Labels are really just investment banking / marketing companies. And, as a businessman myself, I totally understand why they do what they do when it comes to choosing artists. It’s a calculated risk/return analysis. I respect that it is their money…. therefore it is their decision who they are going to sign and break out as an artist. They are not running a “Reality Singing Competition” …. they are transacting business with huge amounts of money from investors looking for returns. In my opinion, it really is, that simple.
Their money! Their decision to do with it as they choose!
That being said, they are part of the problem with the music business today. In my opinion, when you couple the reality of what a record label really is …. with the music business’ other major influencer (that of country radio stations being consolidated down to only a few major players and the (assumed) behind the scenes deals cut with the major labels to rule the airwaves) … you end up with what we are talking about here… and that is a radio play list full of “Auto Tuned Eye Candy” ….. when there are many “older”,”heavier”, “not as pretty” artists out there who could blow away the masses with the music from their souls…. that is only if they could penetrate “The Row’s” Iron Grip on country radio!
Occasionally an Indie artist hits pay dirt and gets airplay on MAJOR RADIO (you know.. like a token reminder of a time long ago) ….but they better have some deep, deep pockets.
Now that I have puked all over the labels and their friends the major country radio conglomerates … I’m going to regurgitate some hurtful truth on me and mine.
The Music Industry has more than Major Radio and Labels hurting it! ….
Let me repeat that! The Music Industry has more than radio and labels hurting it!
It’s sad… but it’s true that the Artists and the Fans are hurting the music industry as well!
OK! Take a breath! I can already hear the comments!
Are you crazy Russb?
Just how the “F***” are artists and fans hurting the business?
Well mainly because music has become devalued through social media and the internet. You can find a million articles out there that say “get your music on FB, Twitter, ReverbNation and any other assortment of online distribution sources and you can eliminate the labels and radio stations. And, in a few cases, this proves to be true.
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It is my experience, as an Indie Music Label executive, that once you start putting up songs on the internet for people to hear for free, you lessen the need of the fan buying the music. All they have to do is listen from your site or some music “sharing” site that pays a fraction -of -a – fraction of a penny for a “play” of your music.
And, in some cases, they won’t pay you anything at all!
You can upload “samples” of your music that play only a fraction of the song instead of the entire version …. but if you DARE to do that most listeners bail faster than people from a sinking ship. (You wouldn’t believe the comments we have received off our sample songs.) They simply move on to the next starving artist who figures that they have no choice but to “give away” their products. Products that they honestly NEED TO BE SELLING! They invest every penny they have dreaming… dreaming of sales and revenue to keep delivering more of their Art to the world… only to end up giving it all away!
I am not suggesting that people won’t listen to your songs and then decide to Support Independent Music By Purchasing It. This does happen. Unfortunately, for many would be successful Independent Artists, this tends to be the exception … not the rule!
And, obviously, this is not good for music…. or the music business!
No money in the artist’s bank account eventually silences them, and the music world suffers. Industry morale sinks as word gets around … and future talented musicians / artists steer clear and keep their music to themselves, because besides paying for all that’s involved with bringing music to market, they need a few extra luxuries too …luxuries such as groceries, housing, transportation…and … ummm… beer, lol.
So, tragically, the Artist too plays their part in devaluing music by investing all of their time
and money recording music … just to give it away to consumers…. some who have become accustomed to listening to “Free” music and won’t support the artists by forking over a few bucks. When an Artist puts music out where you can access it…he takes a huge risk! He/She is betting on the consumers …hoping that someone will like their music and praying that enough people will buy it even though they “can” listen to it for free.
My wife is Nashville Country Singer - songwriter Joy Collins. Joy has been in the business for many years, even before she started performing at Opryland in Nashville,TN at 14 years old. She has several “famous” musicians/Artists in her family…. though she will rarely mention them. She has competed on American Idol, finishing up in the top 200 out of 62,000 plus competitors. Her age (28 at the time) hurt her chances of winning. She was more or less told this point blank. So she left the show and spent the next 7 years writing songs, hosting writers nights in Nashville and helping many others achieve their dreams in the music business.
Last year she began her comeback. A comeback not only from nearly giving up on her dream…. but a comeback from the harsh realities of life!
We formed our own record label. Our own publishing company. We met with a radio promoter and every other necessary part of building an artist career. She began working with world reknown vocal coach Renee Grant Williams, who is the coach to Tim McGraw and Faith Hill, Garth, Christina Aguilera, Kenny Chesney and many more successful artists in the music business.
Then, in Jan 2012 we began Joy’s debut CD in a Nashville Recording Studio. Direct Image is the Nashville recording studio we chose and we are glad that we did. It was an awesome experience ! Now, we are finished with the CD and it is called ‘ It Ain’t Just Music ‘ and we invite you to Download your copy today! We also have 7 songs completed for the second CD that will be released sometime in the near future.
Even though some “folks” (YOU KNOW WHO YOU ARE) think she may be “too old” (36) now, we are tuning them out! Joy doesn’t want to be the next TSwift. She writes and sings songs that come from her soul. From her life experience. Songs that people her age can get the emotional connection from (That’s what music is all about, isn’t it?) ….because they are old enough to have had some of the same experiences and feelings that she has!
And, that’s what her demographic wants and needs! Music that describes what they are feeling at this stage of their life.
Our challenge is converting her MANY AWESOME online fans and listeners into customers. We put the songs out in their entirety so listeners can hear them through before they download. Our next step is taking the revenue from the sales of the CD and paying the high cost of a radio promotion tour… a tour to help get more Independent Country (real music that has real meaning to it) …. played on major country radio.
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Ok…I apologize for my rant..lol… all of this started when I saw your article, read it and I was shaking my head and saying “that’s right…that’s right” ;) I seen that you mentioned your friend’s music too.. I think you’re great for pushing her name out there…I just hope people will check her out and if they like her music…will buy it!
Have a great weekend Courtney…
and the same to all of your readers (and Mine) as well!!